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Economic Development Category Award for the Place Marketing Awards 2019

The Y-PORT business initiative received the Economic Development Category Award for the Place Marketing Awards in April 2019.

Last updated date:2019/11/14

Overview

The Y-PORT business initiative received the Economic Development Category Award (an award given to initiatives that make use of unique regional characteristics) from the Place Marketing Forum, which was established by the Institute of Public Management and Territorial Governance. The institute belongs to Aix-Marseille University, a national university in France, with the approval of the local government.
At the award ceremony held in Lille, France in April 2019, we presented and promoted a video message summarizing Y-PORT activities.

About Place Marketing Forum

The Place Marketing Forum is an international conference that brings together intellectuals and experts to share their knowledge on promoting regional charm. The Forum was established by the Institute of Public Management and Territorial Governance at Aix-Marseille University with the approval of the local French municipality,and currently 22 local governments,including Yokohama's sister city Lyon,participate. The meeting offers opportunities for lively exchange of ideas and case introductions, making it an attractive place to share best practices from around the world.
This meeting has been held every year since 2013,and awards are given to"promotion activities make use of unique regional characteristics."2019's Forum was held from April 4 to 5 in Lille,France. (Previous host cities include Aix-en-Provence, Lyon, and Strasbourg)

Place Marketing Awards 2019 website(English page only)(外部網站)

For details on the forum and awards, please refer to the external site above, which was created by the organizer, Aix-Marseille University.

About Place Marketing Awards 2019

The Place Marketing Awards are awards given to promotion activities that make use of unique regional characteristics.
The three criteria for selecting award recipients are innovation, impressive results, and emblematic achievement.

Recipients were determined for the following five categories in 2019.
① ECONOMIC DEVELOPMENT CATEGORY: Y-PORT–City of Yokohama/Japan
② TOURISM CATEGORY: Thompson Okanagan Tourism Association/Canada
③ TERRITORIES WITH SPECIFICITY CATEGORY: Arvieu 2020- Village of Arvieu/France
④ MAJOR PROJECTS CATEGORY: Zhongxian e-sport stadium/China
⑤ BRANDING CATEGORY: Dublin One - DublinTown/Ireland

http://placemarketingforum.com/pmf19-placemarketingawards-en(外部網站)

In the column on the Economic Development Category, there is a statement that Yokohama City has won the award.
(Hereafter, the corresponding excerpts from the original text)

By capitalizing on the technologies, know-how and expertise developed as Smart City, Yokohama launched in 2011 an international technical cooperation project, the Yokohama Partnership of Resources and Technologies (Y-PORT). Y-PORT aims to provide opportunities for Japanese companies in emerging Asian countries,to support residential attractiveness and to strengthen the city's international reputation. Four Southeast Asian metropolitan areas (Bangkok, Batam, Cebu and Da Nang) have signed public-private partnership agreements with Y-PORT to better manage their waste, preserve their water resources or solve their congestion problems. Yokohama has become the leader of the Asia Smart City Alliance and organizes an international conference, Asia Smart City Conference (ASCC) every year, bringing together experts, practitioners and international organizations (Asian Development Bank, World Bank, etc.).


Scenes of the forum and award ceremony

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